About Us
Our Story
Founded in 2024 and based in Sydney, we specialize in creating intelligent automation solutions that transform how businesses operate and grow.
Our Philosophy
We believe in creating sustainable, efficient solutions that work seamlessly with your existing processes. Our approach combines cutting-edge AI technology with practical business sense to deliver real value.
How We Work
Our process is collaborative and transparent. We start by understanding your unique challenges, design solutions that fit your specific needs, and implement them with careful attention to detail and ongoing support.
The AI Trix Philosophy
We add AI to replace some of your work. We work on targeted projects with defined returns. We start with an initial investigation and report on how things are and how we can help.
- Outcomes, not technology. Focus on outcomes for your business and work.
- Add value: it has to be helpful. We care about helping people get the benefits of this tech.
- Proceed carefully and incrementally: move deliberately, break nothing.
- Have a plan in case it doesn't work. Be able to go back to how things were.
- Not a "transformation": add a bit at a time, keep shaping it until it starts to work well, do not replace anything in any hurry. This applies to processes, tools - everything.
- Augment people, don't replace them. Replace job roles, not people. We help your business and team understand AI and integrate it into your work.
- Use existing tools. We don't believe in requiring you to install new tools.
- Human approval of important changes, such as sending emails, before they happen.
- Focus. Work on one project at a time until delivery.
- Scope. Defined projects with clear impact on a function, process, or team/individual's work.